Research & Insights

Below you will find our growing collection of MSC research and insights publications. Each page covers a specific research or insights project, with the newest at the bottom.   

Research and insights provide us with the evidence we need to focus our prevention effort where it is most needed. We access a wide range of data relating to participation and incidents in the outdoors, and through careful analysis we develop these varied data sources into insights.

These insights shape our key safety messages and safety campaigns, our understanding of target audiences, and our targeted prevention initiatives.