Collecting data and developing insights is a fundamental part of our organisation, as we aim to prevent incidents in outdoor recreation in New Zealand. Since 2015 we have been working with our partners and developing insights through incident data and uncovering never before seen information in the outdoor safety sector.
MSC’s principle of bringing together the various data sets to gain insights for improving safety in the outdoors is a sound one.– Kirsten Malpas, Senior Injury Prevention Specialist for ACC
An important part of our insights research process is further developing strong relationships in the outdoor recreation sector of New Zealand. We believe with a comprehensive partner-driven base of knowledge, New Zealand's outdoor-based messaging is able to be more unified for the public as a common voice.
To help make a safer future for outdoor recreation participants, we encourage the inclusion, processing and sharing of this information as a means of influencing existing and future processes in outdoor incident prevention.